Online casinos could always use more exposure.  The industry still suffers something that most other ecommerce businesses have been able to beat years ago.  There are casual gamblers out there that fear online casinos and the stability of the industry.

When the internet had finally become a legitimate market place, it took some time before it reached its potential.  Many people feared making purchases online due to horror stories of scam artists stealing credit card numbers and personal information.  That has for the most part been put to rest.

Since legitimate businesses appeared on the Internet, offering consumers some peace of mind that they could make purchases without being scammed, for many people the Internet became their primary shopping center.  In offices all over the world people are getting the Christmas shopping done while sitting at their computer over their lunch break.

The same thing has yet to happen for online casinos.  The market, in the United States, is still too underground.  Consumers do not know who the reliable companies are and the names worth trusting.  Most people do not know that if you are playing at an online casino that carries games produced by Microgaming, Playtech, or CryptoLogic you are more than likely playing a trust worthy venue.

Successful software companies have operating standards that operators must adhere to if they intend to continue offering their software.  Until online casinos are legalized and regulated there is no way for the average beginning player to know what company to turn to the way a new iPod owner knows that they can buy MP3’s from reliable online stores like iTunes and Amazon.com.