New competition among online casinos never seems to cease.  As online casinos continue to become more competitive, established companies are being forced to find new ways to stay ahead of the competition.  Bwin, as about as well established as online casino providers get.  They have recently seen fit to restructure the poker business.

Bwin has recruited a new head of their subsidiary Bwin Games AB.  Peter Bertilsson is stepping in to replace Carl Klingberg.  Bertilsson is no light wait when it comes to online casinos.  He has extensive experience and a very impressive resume.

Not only does Bertilsson bring with him 15 years of experience in the gaming industry he has also proven to have the management skill necessary to turn companies around.  In the five years he spent managing Boss Media, he turned the company in to a very successful business to business vehicle.  He ended his stint with Boss Media in 2006, since that time he has over seen the creation and establishment of several new companies related to online casinos.

“I am very happy to take this opportunity, there have never been greater opportunities within the gambling sector than right now and Bwin has a very strong position to make these happen,” said Bertilsson. 

“We have convinced a true veteran of the online gaming B2B business to take the challenge leading this business unit,” said Norbert Teufelberger, Bwin co-chief executive.

“As the market environment changes in that fast moving industry, B2B capabilities will be key for the US and Asia but also for riding the regulation wave in Europe. 

“To carve out a distinct and strategic B2B unit is the order of the day. It is time to evaluate, complete and enhance the product portfolio to be prepared for the future.”